THIS   PRIVACY   POLICY   DESCRIBES   HOW   YOUR   PERSONAL   INFORMATION   IS   COLLECTED,   USED,   AND   SHARED   WHEN   YOU   VISIT   OR   MAKE   A   PURCHASE   FROM   OMARAFRIDI.COM   (THE   “SITE”).

01   PERSONAL   INFORMATION   WE   COLLECT

WHEN   YOU   VISIT   THE   SITE,   WE   AUTOMATICALLY   COLLECT   CERTAIN   INFORMATION   ABOUT   YOUR   DEVICE,   INCLUDING   INFORMATION   ABOUT   YOUR   WEB   BROWSER,   IP   ADDRESS,   TIME   ZONE,   AND   SOME   OF   THE   COOKIES   THAT   ARE   INSTALLED   ON   YOUR   DEVICE.   ADDITIONALLY,   AS   YOU   BROWSE   THE   SITE,   WE   COLLECT   INFORMATION   ABOUT   THE   INDIVIDUAL   WEB   PAGES   OR   PRODUCTS   THAT   YOU   VIEW,   WHAT   WEBSITES   OR   SEARCH   TERMS   REFERRED   YOU   TO   THE   SITE,   AND   INFORMATION   ABOUT   HOW   YOU   INTERACT   WITH   THE   SITE.   WE   REFER   TO   THIS   AUTOMATICALLY-COLLECTED   INFORMATION   AS   “DEVICE   INFORMATION”.

02   WE   COLLECT   DEVICE   INFORMATION   USING   THE   FOLLOWING   TECHNOLOGY:

• “COOKIES” ARE DATA FILES THAT ARE PLACED ON YOUR DEVICE OR COMPUTER AND OFTEN INCLUDE AN ANONYMOUS

• UNIQUE   IDENTIFIER.   FOR   MORE   INFORMATION   ABOUT   COOKIES,   AND   HOW   TO   DISABLE   COOKIES,   VISIT   ALLABOUTCOOKIES.ORG.   
• “LOG   FILES”   TRACK   ACTIONS   OCCURRING   ON   THE   SITE,   AND   COLLECT   DATA   INCLUDING   YOUR   IP   ADDRESS,   BROWSER   TYPE,   INTERNET   SERVICE   PROVIDER,   REFERRING/EXIT   PAGES,   AND   DATE/TIME   STAMPS.
• “WEB   BEACONS”,   “TAGS”,   AND   “PIXELS”   ARE   ELECTRONIC   FILES   USED   TO   RECORD   INFORMATION   ABOUT   HOW   YOU   BROWSE   THE   SITE.

ADDITIONALLY,   WHEN   YOU   MAKE   A   PURCHASE   OR   ATTEMPT   TO   MAKE   A   PURCHASE   THROUGH   THE   SITE,   WE   COLLECT   CERTAIN   INFORMATION   FROM   YOU,   INCLUDING   YOUR   NAME,   BILLING   ADDRESS,   SHIPPING   ADDRESS,   PAYMENT   INFORMATION   (INCLUDING   CREDIT   CARD   NUMBERS),   EMAIL   ADDRESS,   AND   PHONE   NUMBER.   WE   REFER   TO   THIS   INFORMATION   AS   “ORDER   INFORMATION”.   WHEN   WE   TALK   ABOUT   “PERSONAL   INFORMATION”   IN   THIS   PRIVACY   POLICY,   WE   ARE   TALKING   BOTH   ABOUT   DEVICE   INFORMATION   AND   ORDER   INFORMATION.

03   HOW   DO   WE   USE   YOUR   PERSONAL   INFORMATION?

WE   USE   THE   ORDER   INFORMATION   THAT   WE   COLLECT   GENERALLY   TO   FULFIL   ANY   ORDERS   PLACED   THROUGH   THE   SITE   (INCLUDING   PROCESSING   YOUR   PAYMENT   INFORMATION,   ARRANGING   FOR   SHIPPING,   AND   PROVIDING   YOU   WITH   INVOICES   AND/OR   ORDER   CONFIRMATIONS).   

ADDITIONALLY,   WE   USE   THIS   ORDER   INFORMATION   TO:

• COMMUNICATE   WITH   YOU;
• SCREEN   OUR   ORDERS   FOR   POTENTIAL   RISK   OR   FRAUD;   AND
• WHEN   IN   LINE   WITH   THE   PREFERENCES   YOU   HAVE   SHARED   WITH   US,   PROVIDE   YOU   WITH   INFORMATION   OR   ADVERTISING   RELATING   TO   OUR   PRODUCTS   OR   SERVICES.

WE   USE   THE   DEVICE   INFORMATION   THAT   WE   COLLECT   TO   HELP   US   SCREEN   FOR   POTENTIAL   RISK   AND   FRAUD   (IN   PARTICULAR,   YOUR   IP   ADDRESS),   AND   MORE   GENERALLY   TO   IMPROVE   AND   OPTIMISE   OUR   SITE   (FOR   EXAMPLE,   BY   GENERATING   ANALYTICS   ABOUT   HOW   OUR   CUSTOMERS   BROWSE   AND   INTERACT   WITH   THE   SITE,   AND   TO   ASSESS   THE   SUCCESS   OF   OUR   MARKETING   AND   ADVERTISING   CAMPAIGNS).

04   SHARING   YOUR   PERSONAL   INFORMATION

BELOW   IS   A   FULL   LIST   OF   HOW,   AND   WHY,   WE   MAY   SHARE   YOUR   PERSONAL   INFORMATION   IN   ORDER   TO   DELIVER   OUR   SERVICES:

• SHOPIFY:   WE   USE   SHOPIFY   TO   POWER   OUR   ONLINE   STORE   AND   PAYMENTS.   YOU   CAN   READ   MORE   ABOUT   HOW   SHOPIFY   USES   YOUR   PERSONAL   INFORMATION   HERE   :   SHOPIFY.COM/LEGAL/PRIVACY.   AND   MORE   ABOUT   SHOPIFY   PAYMENTS   HERE   :   SHOPIFY.CO.UK/LEGAL/TERMS-PAYMENTS-GB
• PAYPAL:   IF   YOU   CHOOSE   TO   PAY   VIA   PAYPAL   ON   OUR   WEBSITE,   WE   WILL   STORE   THE   EMAIL   ADDRESS   AND   REFERENCE   CODE   FOR   THAT   PAYPAL   TRANSACTION.   OUR   PAYPAL   ACCOUNT   WILL   ALSO   STORE   YOUR   DELIVERY   ADDRESS   AND   PASS   IT   BACK   TO   YOUR   SHOPIFY   ACCOUNT.
• GOOGLE   ANALYTICS:   WE   USE   GOOGLE   ANALYTICS   TO   HELP   US   UNDERSTAND   HOW   OUR   CUSTOMERS   USE   THE   SITE.   YOU   CAN   READ   MORE   ABOUT   HOW   GOOGLE   USES   YOUR   PERSONAL   INFORMATION   HERE   :   GOOGLE.COM/INTL/EN/POLICIES/PRIVACY/.   YOU CAN ALSO OPT-OUT OF GOOGLE ANALYTICS HERE: HTTP://TOOLS.GOOGLE.COM/DLPAGE/GAOPTOUT.

MAILCHIMP:   WE   USE   MAILCHIMP   TO   SEND   EMAIL   MARKETING   TO   CUSTOMERS   HAVE   PREVIOUSLY   OPTED-IN   ON   THE   SITE.   YOU   CAN   READ   HOW   MAILCHIMP   USES   YOUR   PERSONAL   INFORMATION   HERE   MAILCHIMP.COM/LEGAL/PRIVACY/.   AND   YOU   CAN   UNSUBSCRIBE   FROM   THESE   EMAILS   BY   CLICKING   THE   LINK   IN   THE   FOOTER   OF   ALL   EMAILS.

​05   BEHAVIOURAL   ADVERTISING

AS   DESCRIBED   ABOVE,   WE   MAY   USE   YOUR   PERSONAL   INFORMATION   TO   PROVIDE   YOU   WITH   TARGETED   ADVERTISEMENTS   OR   MARKETING   COMMUNICATIONS   WE   BELIEVE   MAY   BE   OF   INTEREST   TO   YOU.   FOR   MORE   INFORMATION   ABOUT   HOW   TARGETED   ADVERTISING   WORKS,   YOU   CAN   VISIT   THE   NETWORK   ADVERTISING   INITIATIVE’S   (“NAI”)   EDUCATIONAL   PAGE   AT   NETWORKADVERTISING.ORG/UNDERSTANDING-ONLINE-ADVERTISING/HOW-DOES-IT-WORK.   YOU   CAN   OPT   OUT   OF   TARGETED   ADVERTISING   BY   USING   THE   LINKS:

YOU   CAN   ALSO   OPT   OUT   OF   SOME   OF   THESE   SERVICES   BY   VISITING   THE   DIGITAL   ADVERTISING   ALLIANCE’S   OPT-OUT   PORTAL   AT:   OPTOUT.ABOUTADS.INFO.

06   DO   NOT   TRACK

PLEASE   NOTE   THAT   WE   DO   NOT   ALTER   OUR   SITE’S   DATA   COLLECTION   AND   USE   PRACTICES   WHEN   WE   SEE   A   DO   NOT   TRACK   SIGNAL   FROM   YOUR   BROWSER.

​07   YOUR   RIGHTS

IF   YOU   ARE   A   EUROPEAN   RESIDENT,   YOU   HAVE   THE   RIGHT   TO   ACCESS   PERSONAL   INFORMATION   WE   HOLD   ABOUT   YOU   AND   TO   ASK   THAT   YOUR   PERSONAL   INFORMATION   BE   CORRECTED,   UPDATED,   OR   DELETED.   IF   YOU   WOULD   LIKE   TO   EXERCISE   THIS   RIGHT,   PLEASE   CONTACT   US   AT   CONTACT@OMARAFRIDI.COM.   IF   YOU   ARE   A   EUROPEAN   RESIDENT   WE   NOTE   THAT   WE   ARE   PROCESSING   YOUR   INFORMATION   IN   ORDER   TO   FULFIL   CONTRACTS   WE   MIGHT   HAVE   WITH   YOU   (FOR   EXAMPLE   IF   YOU   MAKE   AN   ORDER   THROUGH   THE   SITE),   OR   OTHERWISE   TO   PURSUE   OUR   LEGITIMATE   BUSINESS   INTERESTS   LISTED   ABOVE.

ADDITIONALLY,   PLEASE   NOTE   THAT   YOUR   INFORMATION   WILL   BE   TRANSFERRED   OUTSIDE   OF   EUROPE,   INCLUDING   TO   CANADA   AND   THE   UNITED   STATES.

08   DATA   RETENTION

WHEN   YOU   PLACE   AN   ORDER   THROUGH   THE   SITE,   WE   WILL   MAINTAIN   YOUR   ORDER   INFORMATION   FOR   OUR   RECORDS   UNLESS   AND   UNTIL   YOU   ASK   US   TO   DELETE   THIS   INFORMATION.

​09   CONFIDENTIALITY   AND   RIGHTS

WE   LIMIT   ACCESS   TO   PERSONAL   INFORMATION   ABOUT   YOU   TO   EMPLOYEES   WHO   WE   BELIEVE   REASONABLY   NEED   TO   COME   INTO   CONTACT   WITH   THAT   INFORMATION   TO   PROVIDE   PRODUCTS   AND   SERVICES   TO   YOU   AND   TO   DO   THEIR   JOBS.   WE   HAVE   PHYSICAL,   ELECTRONIC,   AND   PROCEDURAL   SAFEGUARDS   TO   PROTECT   PERSONAL   INFORMATION   ABOUT   YOU.   WE   ALSO   COMPLY   FULLY   WITH   THE   GENERAL   DATA   PROTECTION   REGULATIONS   (GDPR).   IN   RESPECT   OF   THIS   SITE,   OMAR   AFRIDI   LIMITED   IS   THE   DATA   CONTROLLER   AND   OUR   COMPANY   REGISTRATION   NUMBER   IS   11677794.

10   CHANGES​

WE   MAY   UPDATE   THIS   PRIVACY   POLICY   FROM   TIME   TO   TIME   IN   ORDER   TO   REFLECT,   FOR   EXAMPLE,   CHANGES   TO   OUR   PRACTICES   OR   FOR   OTHER   OPERATIONAL,   LEGAL   OR   REGULATORY   REASONS.   IF   WE   CHOOSE   TO   SEND   AN   EMAIL,   YOU   WILL   RECEIVE   THE   EMAIL   EVEN   IF   YOU   ARE   NOT   SUBSCRIBED   TO   OUR   EMAIL   MAILING   LIST.

11   QUESTIONS   AND   SUGGESTIONS

​IF   YOU'D   LIKE   TO   KNOW   MORE   OR   HAVE   ANY   QUESTIONS   WE   MAY   NOT   HAVE   ANSWERED,   PLEASE   EMAIL   US   AT   CONTACT@OMARAFRIDI.COM